For founder-led B2B scaling to $50M ARR
Your deal doesn't close until the C-suite says yes. Are you connecting with them?
79% of enterprise deals over $20,000 require CFO-level approval. 53% of B2B buying groups already include a C-suite executive. If your GTM strategy stops at the champion, it stops short of the person who signs.
Source note: Enterprise deal approval and buying-committee data compiled from industry B2B sales research (2024–2026).
The Problem
Most B2B companies build for the champion. Few build for the room.
You've got a great advocate inside the account. They're excited. They believe in you.
Then the deal goes quiet — because the CFO hasn't seen a business case, the COO hasn't heard from anyone at their level, and the executive sponsor is being asked to bet their credibility on a vendor they've never actually met.
That's not a champion problem. It's a C-Suite Formula problem — no structured way to reach the room that signs.
79%
of enterprise deals over $20,000 require CFO-level approval.
53%
of B2B buying groups already include a C-suite executive.
41%
of B2B buyers say a C-suite executive is ultimately responsible for purchase sign-off.
If they're not in the room early, they show up late — with questions no one prepared for.
What We've Built
15 years designing world-class experiences that build community and turn executives into advocates.
We don't run generic "executive dinners." We build persona-led engagement that gets real CxOs to show up, stay engaged, and become advocates internally — and turns a room of strangers into a community that keeps coming back.
Salesforce World Tour Sydney Executive Experience
378 CxOs. A repeatable executive engagement platform later adopted across enterprise, FSI, retail and technology portfolios.
The AI Leadership Forum
A CxO programme across Sydney and Melbourne that opened and progressed enterprise pipeline by putting the right executives in the right room, with the right narrative — building a recurring community rather than a one-off event.
ABM strategy for Top 50 Enterprise accounts
Buyer-group mapping and executive outreach built directly into account strategy — not bolted on afterward — aligned to a $95M+ pipeline target.
The result isn't just a great event. It's proven advocacy — executives who trust you enough to defend the deal internally, long after the room empties.
How It Works
The C-Suite Formula isn't an event. It's the next stage of the same system.
The signals that tell you an account is ready — funding events, leadership changes, hiring surges, public pain points — don't just tell you which accounts to chase. They tell you when and how to bring the C-suite in, and what will actually earn their attention when you do.
Read the moment, not just the account.
The same named, dated signals that prioritise your accounts also flag the right moment for executive outreach: a new CxO just appointed, a leadership team publicly naming this exact problem, a funding event that puts new budget in their hands.
Map the room, not just the champion.
Identify who actually needs to say yes: the economic buyer, the executive sponsor, the silent veto-holder. Most teams only map the champion.
Design the moment that earns attention.
Build the specific narrative, format and moment that earns that executive's attention — a briefing, a forum, a 1:1 conversation, a peer story — timed to the signal that made them reachable in the first place.
Deliver Fortune 500 discipline at founder scale.
Execute the engagement with the same discipline as a Fortune 500 CxO programme, scaled to what a founder-led business can actually run.
Convert executive trust into deal momentum.
Turn executive trust into deal momentum: a case they can defend internally, a reason to move now, a signature that isn't a leap of faith.
This is why The C-Suite Formula sits downstream of the Growth Assessment — not next to it. The signal that surfaces the account is the same signal that tells you how to reach the room that approves it.
Who This Is For
You're a founder-led B2B company where:
- Deal sizes are large enough that a C-suite signature is required.
- Your champion is engaged — but can't move the deal alone.
- You've never had a structured way to reach the executive who actually approves.
Let's build the engagement that gets your deal signed — not just discussed.
No sales pitch. A real conversation about who you need in the room — and how to get them there.